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Popular live-streaming platform Twitch started experimenting with vertical video streams. This is a big shift from its typical landscape mode. This feature is in line with what’s now trending on TikTok, YouTube Shorts, and Instagram Reels.

Why Vertical Matters Now
Viewers are watching ever more content on mobile phones. Phone screens are better suited for vertical video. They also enhance engagement by providing a more engaging experience.

Twitch understands its viewers. With millions using the app on mobile devices, the site is changing rapidly. It does so to keep Twitch in front of a rapidly changing content landscape.

What Twitch Is Experimenting
Twitch is testing out the feature with select streamers. They are viewable on a scrollable vertical feed. Viewers swipe through clips—simply like they do on TikTok.

Twitch calls this feed the “Discovery Feed.” It’s designed to help users find new creators without leaving the app.

Advantages to Creators and Audience This format enables creators to get noticed. More individuals can view their content within a short period. At the same time, viewers prefer watching shorter, more digestible videos.

It’s simpler to interact with a 30-second highlight than the entire 3-hour stream. Creators can share their highlights—without needing to edit out-of-length videos.

What’s Next?

Twitch will roll out the feature in the near future. The next phase will rest on the feedback of the current test. If successful, vertical video may become a regular feature on the site.

It’s obvious Twitch is attempting to remain competitive. By embracing vertical content, they’re after Gen Z and mobile-first users.

Final Thoughts Twitch is changing. Vertical video could change how streamers engage with viewers. It’s quick, phone-friendly, and extremely engaging. This test might be the beginning of a new era of live streaming.